Tampa, FL (PRWEB) February 22, 2012
Two leading weight loss experts, Susan Burke March, Registered Dietitian/Author/Consultant, and John LaRosa, a leading 23-year analyst of the weight loss market, have co-authored a new 115-page e-book entitled: The Common Cent$ Diet For The Busy Girl: Simple Do-it-Yourself Weight Loss.
Healthy weight-seekers can choose from hundreds of weight loss programs and products each claiming to have the secret to easy and quick weight loss. Consumers have seen it allfrom the most ridiculous fad diets to mail order pills and potions, to infomercials, to multi-level distributors–you name it. Its time for common sense.
The authors questioned why many of these weight loss programs are so complicated, cumbersome and expensive, and are not sustainable over the long term.
Heres what the typical 12-16 week diet plan will cost consumers today, based on Marketdata Enterprises industry research:
����Commercial fat reduction centers (Weight Watchers, Jenny, others) $ 300-1,200
����Medical fat reduction clinics, low calorie plans.$ 1,800-3,500
����MD program, bariatricians, utilizing prescription weight drugs.$ 600-1,200
����Registered Dietitian or Nutritionist.$ 650-800
����Retail meal alternatives (bars, shakes Slim-Fast, others).$ 250-500
����Diet food house delivery services (NutriSystem, Medifast, others).$ 875-3,000+
����Weight reduction operation (gastric bypass). $ 25,000
����Hospital-based system.$ 250-500
����Multi-level organization program (Herbalife, Shaklee – meal replacements).$ 250-300
����Infomercial program, diet medications bought by send purchase or telephone.$ 175.
Dieting doesnt need to be expensive to work. The Common Cent$ Diet e-book, complete with website support, costs only $ 1.99 via Amazon.com. This simple diet with 14-day menu plans and using regular food, eliminates 98% of the cost, travel to diet centers, expensive company supplements, drugs, weigh-ins and other hassles. We say this plan is almost zero cost because consumers can just substitute frozen healthy entrees for food they would have purchased anyway. The only cost is the book, according to co-author and Marketdata President, John LaRosa.
Frozen entrees have come a long way since the TV dinners of the 1960s, but not all are created equal in terms of nutrition and taste. The authors based this plan on healthy brands that are lower in sodium and calories, yet taste great. All can be prepared by microwave in 6 minutes or less, making this program perfect for working women.
The authors show you how to choose from popular healthy diet food brands: Weight Watchers, Lean Cuisine, Healthy Choice, Kashi, Amys, and more. This flexible plan includes lunch, dinner and snacks each day. You get your own exercise program as well. The regular menu contains no more than 2000 mg of sodium/day and the lower-sodium plan limits it to 1500 mg/day much lower than the government-recommended maximum of 2200 mg/day.
Recent Marketdata research shows that 80% of dieters want to lose weight on their own. With no fees required of any kind ever this home-based, convenient and affordable plan provides safe, nutritionally balanced weight loss. The plan can be used indefinitely, losing 1-2 pounds per week.
Common sense, and common cents! Besides convenience, and portion control, a frozen entr�e menu plan means easily budgeting your diet and having some left over for treats such as a new pair of running shoes or a spa visit., according to co-author Susan Burke March, RD.
Marketdatas research points to the following dieting trends and facts:
Marketdata estimates which the quantity of American dieters inside 2012 has risen with 108 million. However, not ALL of these dieters can turn with a structured fat reduction system. Fully 80% of dieters wish To diet by themselvestranslating with 86 million individuals inside the U.S. alone.
2009-2011 were the years of the worth diet. Many dieters changed with free plus low-cost homemade fat reduction programs (Sparkpeople.com, Weightwatchers.com plus additional diet websites), due with the recession.
More homemade dieters plus guys today like to signal up for an anonymous fat reduction model (i.e. sites, send order) where no in-person meetings are needed.
90% of online dieters are woman.
61% of dieters like with employ standard grocery shop food, when 5% desire meal alternatives (shakes, bars), plus just 6% choose with utilize diet organization food.
The Common Cent$ Diet Eliminates
Counting daily points or calories����
Buying pricey diet foods or supplements
Traveling with a fat reduction center for meetings����
Registration fees or contracts����
Ongoing weekly or monthly fees
Injections, prescription drugs, or diet medications.
Bonus With e-book Purchase: Access to a supporting diet website at no charge: TheCommonCentsDiet.com, which includes: helpful articles and videos, tips for online dieting,
fat reduction tools plus calculators, the newest fat reduction marketplace plus business information, fat reduction website by John LaRosa plus Susan Burke March.
About The e-Book
The Common Cent$ Diet For The Busy Girl: Simple Do-it-Yourself Weight Loss, published in October 2011, is an e-book that costs only $ 1.99 and is available for purchase in the Kindle format at Amazon.com. See attachments for a Table of Contents and Sample Chapter.
About The Authors
John LaRosa, BS, MBA, is the founder and President of Marketdata Enterprises, a Tampa, FL market research publisher and consulting firm with a specialty tracking the weight loss market since 1989. Mr. LaRosa has performed consulting projects and custom research for Fortune 500 weight loss companies, entrepreneurs, industry analysts, medical and commercial weight loss chains, MDs and entrepreneurs. Mr. LaRosa is the creator of several weight loss information/review websites: BestDietForMe.com and DietBusinessWatch.com.
Susan Burke March, is a Registered Dietitian, author, consultant and Certified Diabetes Educator. She is a committed professional counselor dedicated to helping people learn strategies to improve their health and accomplish their weight goals. She had a multi-year tenure as VP of Nutrition Services at eDiets.com. Susan is a registered dietitian (RD) and a Licensed Dietitian/Nutritionist in the state of Florida.
About Marketdata Enterprises
Marketdata Enterprises, Inc., is an independent market research firm and 23-year analyst of the U.S. weight loss industry since 1989. Marketdata publishes many weight loss market studies, sells dieter leads, and performs consulting. It also operates two leading, free diet review and news websites: BestDietForMe.com, and DietBusinessWatch.com. Mr. LaRosa is available for interviews and consulting.
Contact Information
John LaRosa, Marketdata Enterprises, Inc., Tampa, FL – Phone: 813-907-9090
http://www.marketdataenterprises.com
email: john(at)marketdataenterprises(dot)com
Susan Burke March, Flagler beach, FL Phone: 954-478-1152
email: susan(at)susanburkemarch(dot)com
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